If you’re looking for another reason to hate millennials, you’re welcome.

Of all the colours trending this season, this one is the pop culture favourite.  Millennials are buying pink merchandise everywhere from fashion to packaging.

What is Millennial Pink?

Well here’s where it gets tricky.

Forget the  neon pink of the 80’s and the Barbie pink of your childhood, also called Scandinavian Pink and Tumblr Pink, Millennial Pink is a cooler, muted shade of beige/pink minus any tones of blue.

What’s in a colour?

Perception is everything and research tells us that colour affects how your brand is perceived.

Shades of pink represent confidence, youthfulness and excitement; emotional reactions Millennials relate to.

While pink traditionally elicits feelings of girlishness, to Millennials pink symbolises gender neutrality and ironic prettiness; it’s a way to be pretty while defending your intellectual objectivity.

Why should this matter to your business?

Millennials are those born between the early 1980s and the early 2000s. This highly sought-after generation are estimated to have had a total global spending power of $2.45 trillion in 2015, according to research by Youbrand.

Is it any surprise businesses are jumping through hoops to get in on this trend?

So let’s talk strategy, here are some ways you can add their favourite colour to your marketing strategy;

• Talk Millennial Pink on your social media platforms.
• Feature Millennial Pink on your website.
• Add accents of Millennial Pink to your brands limited edition packaging.

What do you think? Do you see yourself getting in on the Millennial Pink trend? Let us know in the comments section below or join the conversation on LinkedIn at CTP Packaging Western Cape!