- On December 18, 2017
- In Uncategorized
- By Claudia
With Christmas right around the corner, there’s no better time to celebrate all things festive! Social media is abuzz with pictures of lopsided Christmas trees, hideous festive jumpers and mountains of gifts to be wrapped. Folks have well and truly embraced the silly season and it seems some of our favourite brands are doing the same.
Brands the world over have delightfully aligned themselves with the gift-giving season; we round up 4 great examples of how brands have added a little Christmas magic to their packaging this festive season.
Sip on candy cane style coffee with Nespresso this festive season. Inspired by traditional childhood treats, Nespresso has released their 2017 Christmas inspired capsules just in time for the festive season. The new Variations coffees and accessories are available at Nespresso boutiques and online.
With a staggering 95% of households indulging in soft drinks over the festive period, Coca-Cola is vying for the title of soft drink of choice for the Christmas 2017 period. With their limited edition festive packs, Coca-Cola is eager to encourage consumers to embrace their inner Christmas spirit; the packs will boast the iconic image of Sundblom Father Christmas enjoying a bottle of Coca-Cola.
Starbucks have revealed their 2017 holiday cup and SPOILER ALERT; they aren’t red!
2017 marks the 20th year that Starbucks have served holiday cups, first rolled out in 1977, its red festive inspired cups have become a holiday prop. 2017 proves to be the exception; this year’s cup was purposefully designed to encourage customers to make the cup their own including the design thereof by adding their choice of colour and artwork.
Boasting snowflakes, cherries, bows and ribbons Lambrini’s festive bottles scream old school Christmas and we love it! Additionally, the bottle sport a blank gift tag, inviting consumers to attach personalised messages to what is shaping up to be the perfect gift this festive season.
Packaging is a creative billboard at the best of times, but it’s during the silly season that brands truly come alive with endless possibility.
Do you have a favourite limited edition Christmas design that didn’t make our list? Let us know in the comment section below!
About the Author
Claudia Agostinelli is the Brand and Communications Manager at CTP Packaging Western Cape. A Marketing Management Graduate from UNISA; she is an avid brain picker by profession and shares her pickings on the CTP Packaging Western Cape LinkedIn Page.
Find her on LinkedIn at CTP Packaging Western Cape