- On April 7, 2017
- In Label Printing, Liquor Label Printing, Self-Adhesive Digital Labels
- By Claudia
Amarula have just ramped up their efforts to save our gentle giants from extinction; their “NAME THEM SAVE THEM” campaign boasts 400 000 unique label designs; one for each of the earth’s remaining African Elephants, and SA Litho Label Printers couldn’t be prouder to have partnered with Amarula on this revolutionary campaign.
With our HP Indigo and SmartStream Mosaic technology, we produced 400 000 unique labels using only two base designs, giving each elephant a name and unique design. Mosaic is a software algorithm which through random rotation and scaling can generate millions of unique label designs from just a few base designs, making every label 100% unique.
This campaign symbolises a world first for the software itself – Amarula is the first alcohol brand to launch a global campaign using Mosaic to market.
This campaign also represents the first time Mosaic has been launched to market in Africa; SA Litho is extremely proud to lead the market in the exciting domain of digital print.
These limited edition bottles are available in Global Travel Retail as well as South Africa, Germany, Brazil, Canada, the United Kingdom and the United States. Go find your unique Amarula bottle today and support Amarula in their cause to save our gentle giants!