There is no escaping product packaging, it’s everywhere from your local supermarket right through to your favourite online shopping app. Product packaging is your secret weapon – a silent salesman, front and centre vying for your customers’ attention.

As customer expectations continue to evolve, the pressing challenge remains; what should your packaging be saying about your brand?

So, with 2018 no more than a stone throw away we’ll shed some light, as we round up 4 Packaging Trends that will be all the rage in 2018.

1. Packaging Online

Studies show that brands fail to deliver on the packaging experience where online customers’ are concerned. With online shopping on the rise, brands will have to identify opportunities and threats where the online packaging industry is concerned and explore what implications this holds for product packaging.

In 2018, product packaging in the online world must become a core part of the purchasing decision.

2. Personalisation

A trend that dominated in 2017, packaging personalisation is here to stay in 2018. Personalisation is a highly effective vehicle to drive customer experiences with your brand and to involve your customers in your brand story and the packaging production process.

In 2018, look at packaging design as a greater part of packaging design and engage with customers as individuals, on a one-to-one basis and you’re guaranteed to build great first impressions.

3. Reusability

With consumers more focused on environmental sustainability than ever before and brands will have to step up! This trend will drive you to develop packaging solutions that are reusable and environmentally friendly.

In 2018, go green with your packaging offering to achieve this breakthrough in brand sustainability.

4. Limited Edition Packaging

Show your customer that you are listening to what they have to say and join in on their conversation with limited edition offerings that build a connection between your customer and your brand.

In 2018, use limited edition packaging as a vehicle to convey messages that encourage your customers to bond over shared values and experiences.

Do you have any predictions on what product packaging will look like in 2018? Have your say; share your thoughts with us in the comment section below.

 About the Author

Claudia Agostinelli is the Brand and Communications Manager at CTP Packaging Western Cape.  A Marketing Management Graduate from UNISA; she is an avid brain picker by profession and shares her pickings on the CTP Packaging Western Cape LinkedIn Page.

Find her on LinkedIn at CTP Packaging Western Cape